Category: Product Strategy
Lessons on product strategy, investment and decision-making, with a focus on complex organisations where priorities, dependencies and public value must be balanced.
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A KPI Is Not a Key Result
How do you set meaningful product OKRs when revenue is not the objective and the wider social value may take years to emerge? Drawing on my experience with research data products, I look at how to connect delivery with research outcomes without confusing activity with value or claiming impact the product cannot prove.
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Pricing Strategies
Pricing a new product is a delicate balance. Set the price too high, and you risk limiting adoption; too low, and you may undermine profitability and perceived value. This article explores three fundamental approaches to pricing and shows how combining customer value, business economics and market psychology can turn pricing from a simple financial calculation…