Author: Paola Di Cretico

  • Dashboard Creation

    How to become more efficient: collect all your data in a Masterplan document and use Excel Macros to extract daily, weekly, vs. Budget insights stylishly presented in an easy to update excel sheets. Fantastic solution for combining all your data in one dashboard regardless the source!

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  • Trend Analysis

    Few samples of interesting data manipulation and forecasting methodologies for effective data: Forecasting >Trend analysis and Gut Method Benchmarking > client vs. competitors activity and > analytics vs. ad impressions  

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